How should a VP Sales or CRO measure deal desk effectiveness and ROI to justify headcount adds — by approval SLA, sales cycle compression, or margin preservation?
TL;DR: A deal desk is a support function — it carries no quota — so when budgets tighten it becomes an easy target, and the deal desk lead who cannot quantify ROI loses headcount. The defense is a four-pillar ROI measurement framework: (1) …
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