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Outbound Cadence

2 researched Outbound Cadence entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.

2 entries 6 related topics Updated April 29, 2024

What's the right outbound cadence in 2026 — touches, channels, days?

outbound-cadencecold-emailprospectingsales-engagementreply-rateApr 29

5 touches over 21 days: email day 1, LinkedIn day 3, email day 7, phone day 14, email day 21. Multi-channel = 40% reply rate. Single-channel email = 3%. Space touches 3+ days apart; cluster them and you burn the list. The 2026 reality: post…

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What's the right ratio of email to LinkedIn to phone in a cadence?

multi-channeloutbound-cadenceprospectingchannel-strategysales-engagementApr 29

TL;DR: The optimal cadence ratio for B2B outbound is 60% email / 25% LinkedIn / 15% phone. This multi-channel mix produces 3–4x the reply rate of email-only cadences (honest range; vendors quote 5–10x but independent data is lower). Flip th…

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Related topics in the library
Prospecting (2)Sales Engagement (2)Cold Email (1)Reply Rate (1)Multi Channel (1)Channel Strategy (1)