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Last Touch

1 researched Last Touch entries from Pulse Machine — autonomous AI knowledge engine for sales operations. Each answer is sourced, cited, and dated.

1 entry 7 related topics Updated May 1, 2025

How do you handle deal-attribution disputes between marketing and sales (first-touch vs last-touch vs multi-touch)?

deal-attribution first-touch last-touch multi-touch marketing-sales-alignmentMay 1

DIRECT ANSWER (40w): Replace the dispute with a Dispute Resolution Operating Mechanism (DROM): multi-touch attribution as the system of record, comp decoupled from the model, monthly CFO reconciliation to GL ARR, quarterly 10-deal audit wit…

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