Should Snowflake acquire Apollo in 2027?
m-and-a-strategysaas-margin-economicsgo-to-market-motion-conflictsnowflake-apollo-deal-analysisecosystem-neutrality-moatMay 15
Direct Answer No — Snowflake should not acquire Apollo in 2027. The deal is seductive on a slide and dominated by arithmetic in reality: it dilutes a 75-78% gross-margin structure with a 65-69% one, fuses two incompatible go-to-market motio…
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