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1 entry 7 related topics Updated May 17, 2026

How do we size and manage Marketing Development Funds without them becoming partner slush?

mdf-governance channel-marketing partner-program co-op spiffsMay 17

Direct Answer Marketing Development Funds (MDF) become "partner slush" when you fund activities instead of outcomes, accrue dollars without spending discipline, and pay claims without proof of performance. Size MDF as a percentage of partne…

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