How should a CRO think about the sequencing of RevOps hiring, CPQ governance, and sales process standardization when scaling a multi-regional or multi-segment sales team?
TL;DR: Sequence it as process standardization first, RevOps hiring second, CPQ governance third — but with deliberate overlap, not clean handoffs. The single most expensive mistake a CRO makes when scaling a multi-regional or multi-segment …
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