When does a $5M ARR company need a CRO vs VP Sales?
TL;DR: At $5M ARR, hire a VP Sales (not a CRO). Bring on a CRO at $10M-$20M ARR when the org has 15+ quota carriers, a real Customer Success function, and the CEO needs a strategic peer (not a player-coach). Per the Pavilion 2026 CRO Compen…
Read full answer ↗